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Publicidad y Relaciones Públicas: Redefiniciones, Públicos y Medios (ADPURE RESEARCH GROUP)
Capacidades I+D
- Test de usabilidad y comprensión para apps, webs y documentos
- Metodología para la co-creación y el diseño gráfico corporativo
- Historiografía de la publicidad
Experimentos sobre recepción y comprensión del mensaje publicitario a través de técnicas de neuromarketing (respuesta neurobológica) y de lingüística (comprensión lectora)
Pre test de recepción de campañas previa difusión
- Análisis de Contenido para la medición de la imagen de las organizaciones publicada por los medios de comunicación
- Cursos diseñados para Formación a Directivos en habilidades en comunicación
- Estudios de reputación corporativa
- Análisis de discurso en redes sociales
- Análisis de campañas publicitarias
Instrumentos / Equipos disponibles
No hay información disponible.