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Publicidad y Relaciones Públicas: Redefiniciones, Públicos y Medios (ADPURE RESEARCH GROUP)
COMUNICACIÓN PUBLICITARIA Y CORPORATIVA
La reflexión teórica es imprescindible para abordar con garantías la implementación de nuevas estrategias persuasivas y de comunicación en general. Desde este grupo de investigación ofrecemos un amplio abanico de técnicas de investigación para conocer, de forma objetiva y con criterios científicos, los efectos de la publicidad y las relaciones públicas en la sociedad. Y desde enfoques variados (desde estudios semióticos del propio mensaje hasta procedimientos de co-creación, protocolo o reputación corporativa).